A little background about who we are, where we came from and why the heck we chose to tackle something so daunting as search engine optimization (SEO)… and yes, SEO can be not only daunting, but intimidating when you don’t know the first thing about building a website so that it’s not only cutting edge and functional, but that traffic is driven to it and therefore sales.
We are Local SEO Experts that began our journey in web and marketing…
My partner and I have been building websites for companies large and small for well over twenty years. In that period, we have explored every technological advance and “next best thing” in the internet world as we sought to give our clients the latest and greatest in web design, development and also marketing. Our websites have always been attractive, dynamic and filled with bells and whistles, from streaming video and email response tools to online catalogs and ecommerce modules.. But our services did not include SEO marketing until two years ago. Why?
That is a long story, but the reality is simple… SEO is difficult and complicated.
There is a familiar saying.. “If you build it, they will come”.. However, we found that as much as our clients (and us) wanted it to apply to our websites, it just didn’t. So often we would build a website and it would be stylish, friendly, functional and approachable, and our clients were happy with it, but it didn’t return their investment because traffic wasn’t driven to it.
Twenty years ago, the web was young and search engine algorithms were less than scientific. Much was made of hits and visits, search volume and other quantitative measures that always seem to favor large corporations with nationwide distribution and brand awareness…while smaller local companies were left to fend for themselves.
Nonetheless, that didn’t stop a number of web marketing firms selling expensive SEO packages that promised anybody and everybody that they would get their website “#1 on Google” or “to the top of the page” on Google and other search engines. We looked at their business model and, frankly, we found their claims to be questionable, their methods risky and their results doubtful. We looked at their business model and, frankly, we found their claims to be questionable, their methods risky and their results doubtful.
Over the years, SEO strategies have evolved. Google became the dominant search engine, with more than 90% of all internet searches going through their search portal, after which they had the power and foresight to define how the search engine process would work. They realized that every business in the world could not, and should not, be competing for the same internet real estate.
They developed a local search algorithm that is designed to level the playing field for all businesses, large and small, in an effort to allow big, nationwide firms to committee with other big nationwide firms while local small businesses only needed to stand out in their community or their business category.
Thus, their ever-changing algorithm is based on a number of factors built around things that matter to all businesses…reputation, customer satisfaction, description of goods and services, interaction with their community, and quality content. Therefore, it became apparent that a local small business SEO strategy was beneficial for any local business that wants to drive traffic to their website and increase their sales.
Our biggest and best client challenged us with “Why don’t you bring us an SEO program?” and we rose to the challenge.
SEO KEYWORD RANKING | ACHIEVING DRAMATIC IMPROVEMENTS
ADDING SMALL BUSINESS SEO SERVICES WILL ENSURE SEARCHERS IN YOUR AREA WILL FIND YOU AND YOUR PRODUCTS OR SERVICES
THE BENEFITS OF INCORPORATING SMALL BUSINESS SEO SERVICES
WE CAN CREATE A LOCAL SEO STRATEGY FOR YOUR BUSINESS TODAY
We will analyze your website, your goods and services and then examine your existing website content to identify strengths, weaknesses and places it can be improved.
Then we will compile a list of keywords that best describe your business and what terms your customers are using to find services (or products) like yours, and the amount of times these keywords are searched per month, and then develop a program that increases your google ranking and ensures that Google never misses your company or your products.
Our affordable Small Business SEO services will give you a marketing advantage over your competitors that will improve your online presence and change your business forever.
Are you looking for local SEO services? Sit down with GeoSEO and let us know about your business. We will help you define your goals and and establish an SEO Package that will help assure your success. Our High Point SEO Company can customize an SEO program just for you.